Dingdong Maicai was launched in May 2017. It mainly focuses on the fresh food e-commerce model with front-end warehouses. It first developed in Shanghai. At the end of 2019, the number of front-end warehouses was 550. At present, it has opened in Shanghai, Shenzhen, Hangzhou, Suzhou, etc. 9 In 100 cities, Dingdong Shopping Mall entered Beijing in April this year, and is acquiring new users through subsidies and discounts.
According to Tianyancha information, Dingdong Maicai has completed 7 rounds of financing during the period from 2018.5 to 2019.7. Past investors include Gaorong Capital, Fortune Ventures, Red Star Macalline, Tiger (China), Sequoia China, Capital Today, Chinese Cultural Fund, etc.
In May 2020, the company was disclosed to have raised $300 million in a new round of financing at a valuation of $2 billion, led by General Atlantic.
In December 2020, Dingdong Maicai has country email list confirmed the completion of the latest round of financing. Astral Capital is the lead investor, and the co-investors include the Chinese Cultural Industry Fund, BAI (Bertelsmann Asia Investment Fund), Qiming Venture Capital and Longfor Real Estate.
Why can Dingdong grocery shopping develop so rapidly in such a short period of time? Will this industry really have a bright future like food delivery and online car-hailing before?
This article will give you an in-depth understanding of the company and the operation logic of the new retail industry of fresh food distribution by analyzing the perspective of Dingdong grocery shopping.
This article will analyze the following aspects:
In the fresh food e-commerce industry, enterprises rely on the Internet to upgrade and transform the production, circulation and sales processes of fresh food through the use of advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecological circle, and aligning online sales. A new fresh retail model that deeply integrates online service, offline experience and modern logistics.
So why has the fresh food distribution industry developed so rapidly in recent years? The following article will use the PEST model to explore the reasons behind.
1.1 Politics level
On November 11, 2016, the "Opinions on Promoting the Innovation and Transformation of Physical Retailing" issued by the General Office of the State Council clarified the guiding ideology and basic principles for promoting the innovative transformation of physical retailing in my country.
On September 21, 2020, the General Office of the State Council issued the "Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Formats and New Models", which clearly stated that efforts should be made to promote the organic integration of online and offline consumption and increase support for new types of consumption. It affirmed the important role played by the new consumption model in this epidemic, and clearly proposed to accelerate the promotion of "fresh food e-commerce + cold chain home delivery" of agricultural products.
The support of national policies makes the development of the industry more formal and more powerful.