If one location is working well, you need to allocate more money to control that particular geographic area. To change a location bid adjustment, click the Settings tab, then click Location. Place bid adjustment 6 . Apply demographic targeting Google AdWords allows you to target your audience according to specific demographics. This allows you to target people by gender and age. For example, if you run an online store for women's clothing, you can use demographic targeting to prevent men from seeing ads. Demographic targeting for AdWords search, display, or video campaigns includes age and gender categories, while AdWords displays and video campaigns also include parental status, and AdWords video campaigns include parental status. Please note that household income is also included.
Google AdWords whatsapp database Demographics This feature is very useful for advertisers who offer products and services that actually target specific customers based on gender or age, such as search, display, and video campaigns. Demographic targeting is an option to narrow your target audience, preventing users outside your selected demographic from displaying your ad or wasting your ad spend on irrelevant clicks. Details: Google Marketing Next: AI will be a key feature of AdWords in 2017 7. Use the search term report Search word A search term report is a report that provides a list of search terms that users may have used before viewing and clicking on your ad.
This report shows all the queries that your ad was clicked on. However, the search term can be quite different from the keyword list. The advantage of the search term report is that it identifies new search terms that are relatively likely and adds them to the existing keyword list. You can also sort search terms that are not relevant to your business and add them as negative keywords. The Search Term Report allows you to create individual ad groups for the best search term. You can make your ad more efficient by placing the best search terms in your ad headlines or by including search term keywords in your ad body.