Jun 29, 2022
In General Discussion
Many of us have had to make difficult decisions over the past few months. And now that a global recession is inevitable, you may be asked to cut your marketing budget even further. In March 2020, Statista surveyed US B2B marketers and found that 61% expected budget cuts needed. Budget cuts for US B2B marketers The keys to keeping your brand from long-term damage are: advertisement Continue reading below Reduce your budget to withstand the recession. Support performance with strong organic visibility. One way to do this with minimal damage is to identify PPC keywords that use the budget that dominates organic search results with little paid competition. For example, you can identify the keywords that are ranked first (on average) and start the ghost mannequin effect total paid spending associated with those keywords. This helps identify immediate areas within your PPC account where you can initiate a pause, while monitoring the overall impact on traffic and sales. Identify PPC budget savings Keywords with an average organic ranking of about 1 and associated PPC spending Scenario 2: Where can you save more budget in the medium term? Need to save more? advertisement Continue reading below Next, you need to start identifying opportunities such as: It's not working very well organically. I'm currently spending more cash on PPC. For example, you can identify it here. Keywords ranked in addition to the top three in organic search results. Average cost-per-click (CPC) higher than your account average. With this type of filter, the amount of money you can usually save is much higher. However, the potential impact on traffic acquisition and overall sales, if implemented immediately, will certainly have a greater impact on performance than scenario A. This is where the SEO team cuts their work! If you need to save money, you should create content that can rank these queries through organic search, rather than trying to get some of this traffic back. advertisement Continue reading below For SEO practitioners, this is useful content related to these phrases designed to identify clusters of related keywords and target some of the traffic that was previously driven through the PPC. Means to create.