Jul 02, 2022
In General Discussion
Key words: font design; graphic design; application 1 An overview of font design The application of fonts in the field of design stems from the progress of human civilization. People's gradual improvement in daily production practice makes font design more perfect. Font design is an important means of expression in the field of visual communication design. What is font design? That is, on the basis of font prototypes, according to certain design rules, new fonts that meet the requirements of design objects are designed and processed through artistic means, thereby strengthening the dissemination of design information. We know that after a long history of development in Image Manipulation Service our country's writing, there are now many font forms, such as seal script, official script, regular script, cursive and so on. Formally, every typeface is an art form. At present, fonts have been integrated into visual communication design and exist as a design material. In the redesign, the application of fonts not only has a good description of the expression of the design, but also produces a decorative charm in the design. It can be seen that the application of font design is not only to express design information, but also to strengthen the form, use the design of fonts to generate different aesthetic values, enhance the performance effect, and better achieve the design purpose. 2 The role of typography in graphic design 2.1 Improve the value of the work As a carrier for recording information, valuable words can accurately convey information to viewers. The role of font design in design works is to make the works easy to understand and express clear thematic ideas in words. In a graphic design work, the font will quickly attract the viewer's attention, so the processing of the text should be clear, especially the place that attracts the viewer's attention.